This course aims to equip you with practical skills and knowledge to leverage social media effectively. You will explore the characteristics of social media, the importance of managing personal profiles, the impact of negative publicity on employers, and relevant social media policies and legislative standards. Additionally, you will learn how to create content that balances your personal image and professionalism, making you appear as a well-rounded individual. The course will also assist you in identifying pitfalls that could taint your reputation and how you can avoid them.